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Lasting Impressions

Levi's Cargo Trucks

Levi's innovative advertising campaign using semi-trailers as moving billboards was an exciting design challenge for NDD. To make the "big arm" believable, scale models were created and photos were taken at a truck stop to make sure the ropes were rendered authentically. The effect was realistic enough for a trucker at a field office to ask, "How do you keep the ropes tied?"

Collaborators: Chris Blum, Mike Koelker, Karen Sasaki and Kean Hiroshima

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