Brand & Package Design

Colorations - Excelligence Learning Corporation

Excelligence marketed its own Colorations line of preschool/afterschool arts and crafts products, but realized the packaging lacked a clear brand identity and family look. To solve the inconsistency problem and strengthen the brand, NDD first designed a playful, recognizable new Colorations logo. Then, a grid system was established to consistently place the logo, color gradations and other design elements on over 200 packages of all shapes and sizes.

Collaborators: Cathy Adams, Kean Hiroshima and Wes Aoki