Brand & Package Design
Named for Jack London’s famous novel, White Fang was a non-alcoholic, sparkling white zinfandel beverage, bottled to benefit the restoration of Jack London’s Beauty Ranch. NDD kept the period feeling of the book by using a vintage Yukon map as background for the classic story illustration. Touches of gold foil on the lettering and neckband complemented the neck foil, giving the bottle a commemorative look.
Collaborators: Karen Sasaki, Kean Hiroshima and Lloyd Hryciw