Levi's USA Olympic Team

For athletes, the Olympics represents the pinnacle of achievement. To create team logo carries a similar honor and sense of pride. NDD designed the iconic Levi’s USA Olympic Team symbol used on consumer sportswear sold worldwide in association with the 1984 LA Olympics. Expressing strength, speed and national pride in our athletes, the Team symbol was visually compatible with the official LA Olympic symbol, but saved Levi’s, the official team outfitters, costly royalty payments. Levi's achieved the highest consumer awareness of any official Olympic sponsor.