Macy’s San Francisco Flower Show

Spring truly arrives for San Franciscans with the Macy’s Annual Flower Show. In 1993, NDD brought together bright, vibrant tulips and a Dutch postmark to symbolize the dual celebration of Macy's 47th Annual Flower Show and the maiden flight of KLM Royal Dutch Airlines to San Francisco. NDD combined the visual images and used them in a total promotional design package that included an invitation, catalog, ads, shopping bags, environmental graphics and transit posters that created a fresh bloom of color throughout the City.