Brand & Package Design
Each point-of-sale display included a unique visual or interactive element that was fun and engaging for consumers as well as salespersons.
Santa Rosa Brand had several lines of shoes from work boots to casual loafers and wanted new packaging that would clearly differentiate them. By using bold colors and unique graphic images tailored to the purpose and personality of each brand, NDD designed a series of distinctive shoeboxes, hang tags and inventive point-of-sale displays.
Collaborators: Michael Wright, Bob Cohen, Lloyd Hryciw, Larry Duke, John Hyatt and Nancy Eber